Assignment Example | Topics and Well Written Essays - 1000 words - 31

appellative ExampleIn the case of Motorola, the site makes explicit reference to the company being a Google firm, too connecting with its customers via the brand cachet of Google and its surveyive influence in engine room and in the decision-making of technology buyers and enthusiasts. The Motorola brand and organization, in this case, leverages the strong brand image of Google among not just that subculture of smart phone users that are heavily into technology in general and in Android and smart phones in general, but also the general mass of consumers who are intimate with Google as both a provider of search and of advertising related to search. hither the Motorola brand makes use of the broad reach of Google through its popular mass media properties too, chief among them YouTube, to also win reinforce its attempt to lure in the mass market customers in different parts of the world. The merchandising mix element of price, which is deliberately set low for its mass market phon es, is reinforced by its supplement the Google name in its web pages (Motorola Mobility LLC, 2014). In the case of music marketers like Tower, on the other hand, the paint social influences relate to the way the site leverages music icons such as Michael Jackson, who by their stature til now post-death constitute a heavy influence on the opinions of music consumers, to lure in a broad(a) demographic of music lovers into its site (Tower.com, 2014).The literature states that certain reapings lend themselves to heavier advertising than others, because of various aspects of the product, such as the products being new the complexity factor associated with the product and its features and benefits the need to highlight differentiating factors of the product intense competition the novelty of the product requiring intensive education and explanation and the product being of wide appeal to many different market segments for different purposes, requiring different advertisements that ca ter